Analysing Mcdonalds (Fast Food Outlets) Using the Porters...

Introduction McDonalds Corporation truly began in 1954 when Ray Kroc decided that he would turn the successful Californian store owned by the McDonald brothers into a chain. Today McDonalds is the world’s largest restaurant chain, worth over $70 billion (Yahoo7Finance 2008). McDonalds has grown via constant refinement of business practices and by knowing their customers needs. They have placed great importance on their long term relationships with suppliers and their aim is to ensure customers receive a consistent product quality. Analysis of McDonalds Corporation using the Porters 5 forces model to asses its competitive position in the fast food industry. As the name suggests the Porters 5 Forces model focuses on 5 key†¦show more content†¦This health option has served to give McDonalds are point of difference from its competitors. Power of Suppliers Suppliers are essential to business have greatest power when are no substitute products or it is costly for a business to change suppliers (Porter five forces model). To assist with maintaining control over supply and quality, McDonalds uses suppliers which have systems dedicated to production for the company (McDonalds Australia Corporate Social Responsibility Report 2007’). In this way McDonalds can stipulate quality and it becomes very costly for the supplier to cease its contract with McDonalds. This leaves McDonalds in a commanding position regarding suppliers. Power of Buyers Buyers can exert control over an industry when, there is little differentiation over a product and substitute products can easily be found, customers are sensitive to price and switching to another product is not costly (Porter five forces model). Substitute products of similar price and quality are easily found in the fast food industry, giving buyers great power and influence. There are a number of programs which McDonalds engages in to help set its self apart from others. They have there own charity organization Ronald McDonald House, they sayShow MoreRelatedMcdonalds Porters Five Forces Model Essay1184 Words   |  5 PagesAnalysing McDonalds (fast food outlets) using Porters 5 Forces model – sometimes called the Competitive Forces model. Introduction McDonalds Canada opened in 1967, thirteen years after McDonalds had taken the United States by storm. This was the first restaurant to be opened outside of the United States. It was in 1965 that McDonalds went public and offered shares on Wall Street. Since then it has been important for McDonalds to continually monitor its performance, to make sure it is competitiveRead MoreEssay on Mcdonalds Porters Five Forces Model1198 Words   |  5 PagesAnalysing McDonalds (fast food outlets) using Porters 5 Forces model – sometimes called the Competitive Forces model. Introduction McDonalds Canada opened in 1967, thirteen years after McDonalds had taken the United States by storm. This was the first restaurant to be opened outside of the United States. It was in 1965 that McDonalds went public and offered shares on Wall Street. Since then it has been important for McDonalds to continually monitor its performance, to make sure it is competitiveRead MoreJollibee Food Corporation Strategic Management10049 Words   |  41 Pages(Jollibee Food Corporation) Jeff C. Balanag 15/6/2012 1 Table of Contents Introduction Company Description Jollibee History and Milestone Jollibee Food Corporation Ownership The Use of School of Strategy Culture School Values, Mission and Vision Jollibee Culture (Johnson Cultural web) Cultural Dimensions Positioning School STEEP Analysis Porters Five Forces Strategic Mapping Jollibee Products and Services Offered Jollibee Market Segmentation Jollibee Unique Selling Point Competitive Analysis SWOTRead MoreEnvironmental Analysis19492 Words   |  78 Pagesexternal environment but they need to identify, evaluate and react to those forces outside the organization which may affect them. The way in which managers attempt to achieve this is by means of a qualitative assessment of signals they receive which are relative to outside influences. There is therefore a need to carry out an analysis of these forces by means of methods we are going to discuss in details later, and this is called the environmental analysis. Managers are also concerned in the waysRead MoreStarbucks Study15613 Words   |  63 PagesIntroduction 1 2 Starbucks’ International strategies 3 2.1 Competitive Forces 3 2.2 Entry Strategies 7 2.3 Success factors 11 2.4 Problems of globalisation 12 3 Starbucks in Germany 14 3.1 German Coffee Market 14 3.1.1 Coffee Shop trend 14 3.1.2 Coffee - unquestioned front runner in the beverage consumption of the Germans 14 3.2 Starbucks’ Joint Venture with KarstadtQuelle AG 15 4 Conclusion 18 5 Appendix II 6 Table of References IX 1 Introduction Read MoreReed Supermarket Case32354 Words   |  130 Pages13 12 11 5 4 10 3 2 1 Typeset in 10/12pt Minion by 35 Printed and bound by Rotolito Lombarda, Italy BRIEF CONTENTS Preface Guided tour Acknowledgements Publisher’s acknowledgements Abbreviations About the author xvi xxx xxxiv xxxvi xli xliv PART I THE DECISION WHETHER TO INTERNATIONALIZE 1 2 3 4 Global marketing in the ï ¬ rm Initiation of internationalization Internationalization theories Development of the ï ¬ rm’s international competitiveness Part I Case studies 3 5 49 71 103Read MoreStrategic Marketing Management337596 Words   |  1351 Pagesanalysis Competitive advantage and the value chain Conducting effective audits Summary 3 Segmental, productivity and ratio analysis 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 Learning objectives Introduction The clarification of cost categories Marketing cost analysis: aims and methods An illustration of segmental analysis An alternative approach to segmental analysis Customer profitability analysis Marketing experimentation The nature of productivity The use of ratios Analysing ratios andRead MoreCase Study148348 Words   |  594 PagesLimited 2011 Contents Acknowledgements Introduction Using this Manual Planning Your Approach Designing the Teaching Scheme A Guide to Using the Work Assignments A Guide to Using the Case Studies Strategy Lenses The Exploring Strategy Website A Guide to Using the Video Material Exploring Strategy Teachers’ Workshops Teaching Notes for Student Work Assignments Case Study Teaching Notes 6 7 8 8 12 19 20 25 27 27 28 28 29 Chapters 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Introducing StrategyRead MoreSales and Marketing for Financial Institutions80443 Words   |  322 PagesFIN235 sales and marketing for financial institutions Master of Applied Finance INTRODUCTION TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5 TOPIC 6 TOPIC 7 TOPIC 8 TOPIC 9 INTRODUCTION DISCLAIMER These materials are issued by Kaplan Higher Education on the understanding that: 1. Kaplan Higher Education and individual contributors are not responsible for the results of any action taken on the basis of information in these materials, nor forRead MoreCase Studies67624 Words   |  271 PagesCase Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beefless